It’s been almost three months since I started strategising for the international market seriously, and around two months since I actually started executing.
The hardest part wasn’t “going international”. The hardest part was getting the store up from scratch and making it feel legit.
It wasn’t a one-man job. But I did it anyway.
It took me around 22–23 days to get the international store fully up and running. Not just a copy-paste job, but something that could actually handle different countries, different expectations, and still feel like the same brand.
And I didn’t hate it. I genuinely enjoyed it. I just like front-end development. Half the reason I kept polishing the store was because I wanted to, not because I had to.
Now that it’s ready, the whole system feels stable:
TOF gets populated → the funnel warms up → ATCs build → conversions land → orders become consistent → production runs stable and knows exactly what to make → quality + packing are standardised → shipping is reliable → delivery is smooth → support absorbs exceptions without chaos → the loop keeps running.
The countries we’ve reached out to and tested are the final set I wanted to focus on:
US, UK, Canada, Australia, UAE, Singapore.
Data-wise, the US has the highest weightage. The reach is just massive compared to the rest, so naturally it dominates the top of the funnel.
But the US also has the biggest pain point: tariffs. It’s friction, and it shows up exactly where it hurts the most.
What surprised me (in a good way) is that UAE, Singapore, and the UK have been unexpectedly responsive. The response has felt cleaner than I expected, especially for markets that don’t have US-level scale.
The performance is also starting to look more predictable now:
CTR looks good, CAC is stable and sitting below my upper limit, and AOV is very healthy compared to India.
Logistics is the one thing I’m constantly optimising, but overall the pipeline is finally behaving like a pipeline, not a bunch of moving parts.
The best part is it doesn’t feel fragile anymore. It feels repeatable.
The numbers are starting to confirm what I’ve believed for a long time: Banjaaran Studio was always built for the international market.
Now it’s just execution, optimisation, and scale. The boring part. The good part.
It’s my birthday in 2 days and I miss mom.
Kveer, signing out.
