Global Awaits.
It’s been almost three months since I started strategising for the international market seriously, and around two months since I actually…
The Two Piles, rooted in stoicism
I used to think control meant making every plan work. Life keeps reminding me that most of it sits outside my reach. Stoicism, for me, is a…
The Diffusion of Innovation in Society
This piece is about the Diffusion of Innovation theory and the law of diffusion of innovation. It describes how ideas and products travel…
Heritage, Experience & Authenticity: Carving Your Brand’s Signature
Building a premium brand in India today? You’re fighting for attention in an increasingly crowded market. There’s been an…
Distribution Strategy for Premium D2C Brands in India
One of the key insights I’ve gained while building Banjaaran Studio is about distribution. I’ve realized that where and how you…
In-House Manufacturing: The Double-Edged Sword That Built Banjaaran Studio
One of the biggest decisions I made when starting Banjaaran Studio wasn’t really a decision at all. We simply had no choice but to…