Life Is a Rotation
I read a version of this idea somewhere a while back. This is my version. Simple, and in my voice. Life is not a straight line. It loops. You…
How I Priced Our UAE Entry
Here is the simple truth. Pricing is not just math for me. It is how I keep the experience clean for the customer and sane for the business.…
On Privilege and Purpose
Tonight I am lying on my bed, the room quiet, the air cold, and I am thinking about privilege. Not as a slogan. Not as guilt. As a fact of my…
The Diffusion of Innovation in Society
This piece is about the Diffusion of Innovation theory and the law of diffusion of innovation. It describes how ideas and products travel…
How To See The Unseen: Be a polymath
We are taught to keep knowledge in boxes. Coding in one box. Operations in another. Logistics, psychology, business, geopolitics. Separate.…
How I Solved My Catalog Arrangement Problem With AI 🤔
When you’re building a D2C brand, the things that consume your time aren’t always the glamorous ones. It’s not just about fundraising, product…
Heritage, Experience & Authenticity: Carving Your Brand’s Signature
Building a premium brand in India today? You’re fighting for attention in an increasingly crowded market. There’s been an…
Distribution Strategy for Premium D2C Brands in India
One of the key insights I’ve gained while building Banjaaran Studio is about distribution. I’ve realized that where and how you…
In-House Manufacturing: The Double-Edged Sword That Built Banjaaran Studio
One of the biggest decisions I made when starting Banjaaran Studio wasn’t really a decision at all. We simply had no choice but to…
Why I’m Starting Kveertalks
So why am I doing this? I’ve spent the last three years building a D2C brand from nothing. It’s been one hell of a ride. Moments…