- Investigate the cultural and religious significance of Pitru Paksha in India and analyze its impact on consumer behavior, specifically within the footwear market or the broader fashion and lifestyle industry. Examine how this period influences purchasing patterns, advertising strategies, and overall demand, using historical context, traditional practices, and relevant market data to support your analysis.
- What is the average percentage share of prepaid orders for direct-to-consumer (D2C) fashion and lifestyle brands in India, segmented by product pricing tiers—mass, mass premium, and premium? Please include recent industry benchmarks or data from 2023–2025, and specify any differences observed across urban vs. non-urban markets, if available.